Become a member of the ALL loyalty programme and get a discount in more than 3,000 hotels starting with your first reservation.
Enjoy exclusive savings
Save up to 5% on bookings in more than 3,000 hotels.
Earn points
Be rewarded time and time again for your stays, outings, and visits to our restaurants and bars.
Redeem your points
Make the most of your points. Whether it’s stays, experiences or partners – the choice is yours!
Enjoy unique benefits
Depending on the number of nights stayed or points earned, your status is upgraded, unlocking even more benefits.
